AMA sales: why not every customer is created equally, and why most sales training programs are teaching the wrong things - with Stan Peake
As a breakthrough business coach, I've worked with a lot of businesses who are busy, have lots of customers, and yet can't seem to sustain profit. Yet there are others whose businesses seem to require less effort, and yeild better results - HOW?
In sales training, we teach 'golden rules', closing techniques, overcoming objections, and product knowledge up the wazoo. Do sales trainers ever ask customers how they want to buy, and cater the training based on their input? We did and their answers were solid gold!
In this AMA, we're talking customer segmentation, acquisition, and retention - plus (of course) your questions on anything related to sales, customers, and scaling your business!
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